iTourNC MVP - a B2B SaaS AI Startup
Redesigned the MVP that helped iTourNC onboard 20+ early users and pitch a functional AI-powered prototype to investors.
May - August 2024
Industry
Real Estate SaaS
My Services
UX Design
UI Design
Design Strategy
iTourNC is a real estate saas startup building an AI-powered platform to simplify how property managers, real estate agents, and buyers handle home tours. When I joined, there was no product, just a pitch deck and a vision. My job was to design a fully functional MVP from scratch: something they could use to onboard real users, show to investors, and prove the concept actually worked. I led UX and UI design, mapped out the experience across user roles, and built a scalable design system their team could grow with.
The team needed to bring their idea to life, and fast. They had no real product, no screens, and no clarity on how the platform would actually work day-to-day. At the same time, they had to solve a complex problem: How do you build one tool that works for three totally different roles ; agents, property managers, and admins, without overwhelming anyone? If the MVP didn’t feel intuitive, clear, and professional, it would hurt their chances with both users and investors.
Decision 1 — Defined clear user journeys from scratch
The first problem was complexity. This wasn’t a single-user product. The platform had to support real estate agents managing appointments, property managers coordinating teams, and admins overseeing everything. And they all needed something slightly different. So I mapped out how each role would enter, navigate, and exit the platform. What actions they’d take, what information they needed, and where their responsibilities overlapped. These flows became the backbone of the design. From there, I created tailored dashboards and flows for each type of user so they could move with clarity, not confusion.
Decision 2 — Designed a scheduling system that worked in real life
The goal was to give property managers a clear, high-level view of their operations without overwhelming them. I focused on making the dashboard a go-to space where they could quickly track performance, spot what needs attention, and take action without jumping between pages. To achieve that, I combined key metrics, property insights, and quick management tools into one clean layout.
Decision 3 — Built data-heavy views that made decisions faster
One of the biggest pain points was scheduling and rescheduling tours. I solved this by designing a modular calendar system with: Conflict alerts Rescheduling suggestions Visual confirmations These changes reduced confusion, saved agents hours per week, and made tour management more scalable for enterprise teams.
After I wrapped the MVP, the team was finally able to show something real. They onboarded 20+ early users and used the product in investor meetings to demonstrate how the idea actually worked. It was a functioning prototype that brought their vision to life.
