OptionsLab AI
Redesigned OptionsLab’s mobile learning platform and improved task completion to 87% across 100 beta testers.
Feb-May 2025
Industry
Fintech, AI
My Services
UX Design
UI Design
Motion Design
After user feedback, we realized that the platform was cluttered, confusing, and misleading users during onboarding. I took initiative to redesign key flows, ran usability audits, and worked with early testers. The redesign improved clarity, boosted user retention, and positioned the product better in a competitive fintech learning space.
After reviewing user feedback and support tickets, I realized 70% of new users dropped off before completing their first action. I proposed a full UI/UX audit and shared a Figma board showing inconsistent elements, confusing flows, and usability gaps. I had to fix all of this on a tight deadline. We consciously decided to delay building a feature for a gamification system until V2. My focus was purely on addressing the 70% drop-off rate first. This scope definition allowed us to focus our efforts and deliver the core flow on time for the beta launch.
Decision 1 — Restructured the learning journey
As part of the design team, I rebuilt the onboarding and course navigation to reduce user friction. The new structure guides users through account setup, lesson access, and learning progression with fewer steps and clearer CTAs. We debated a solution that would have required a complete backend overhaul to personalize the learning path. I pushed back, arguing that the technical complexity would delay launch by 4 months, and instead proposed a simpler, progressive disclosure model for the MVP. This allowed us to validate the core flow faster
Decision 2 — Designed for mobile clarity
I applied strong visual hierarchy and spacing for better scan-ability on mobile. We improved tap areas, typography, and card layouts to make key actions more intuitive for first-time users.
Decision 3 — Used motion to reduce hesitation
I introduced motion by animating key illustrations across the onboarding and lesson flow. These animated illustrations gave visual representations to the lesson and honestly, it was a fun touch to add.
The redesign made OptionsLab significantly easier to use. My changes to the learning flow, UI layout, and animated illustrations helped users complete key actions with less confusion. While task completion rose to 87% in beta, the primary business metric we were tracking was reducing customer support tickets related to onboarding setup. My work led to a 35% decrease in these tickets, freeing up 7 hours of support time per week, which demonstrates the direct return on investment for the redesign.
