OptionsLab AI - B2C Edtech
Redesigned OptionsLab’s mobile learning platform and improved task completion to 87% across 100 beta testers.
Feb-May 2025
Industry
Edtech
My Services
UX Design
UI Design
Motion Design
The app’s early version had a steep learning curve. Users struggled to complete onboarding, understand lesson progression, and access core features without confusion. The interface lacked hierarchy and feedback, which made simple tasks feel complicated — especially for first-time learners in the financial space.
The app’s early version had a steep learning curve. Users struggled to complete onboarding, understand lesson progression, and access core features without confusion. The interface lacked hierarchy and feedback, which made simple tasks feel complicated — especially for first-time learners in the financial space.
Decision 1 — Restructured the learning journey
As part of the design team, I rebuilt the onboarding and course navigation to reduce user friction. The new structure guides users through account setup, lesson access, and learning progression with fewer steps and clearer CTAs.
Decision 2 — Designed for mobile clarity
I applied strong visual hierarchy and spacing for better scan-ability on mobile. We improved tap areas, typography, and card layouts to make key actions more intuitive for first-time users.
Decision 3 — Used motion to reduce hesitation
I introduced motion by animating key illustrations across the onboarding and lesson flow. These animated illustrations gave visual representations to the lesson and honestly, it was a fun touch to add.
The redesign made OptionsLab significantly easier to use. My changes to the learning flow, UI layout, and animated illustrations helped users complete key actions with less confusion.
