Check out Made for Good's Website

Made For Good Website Design

The new website doubled their Google search traffic and helped Made for Good 2025 become the most-searched education campaign in Singapore.

Context

Role: Web Designer
Client: Made for Good (Healthcare visual design studio, Singapore)
Platform: Framer
Timeline: 2 months

Impact at a Glance

270+ peak monthly Google searches | Highest search volume during admissions cycle | Outperformed 3 major competitors

The Problem

Made for Good had a single-page PDF-style website that wasn’t doing their work justice.

The 2025 campaign was their biggest one yet, but the site felt static, outdated, and hard to manage. They needed something more functional: a proper website that could showcase their story, scale with their team, and feel as intentional as the campaign itself.

I was brought in to redesign and rebuild it from scratch in Framer, creating a clean, flexible site that could carry the campaign forward.

Made for Good had a single-page PDF-style website that wasn’t doing their work justice.

I was brought in to redesign and rebuild it from scratch in Framer, creating a clean, flexible site that could carry the campaign forward.

The Goal

Establish online presence during Singapore's medical school admissions cycle when prospective students and healthcare organizations actively search for design services.

Design Approach

Professional, Not Flashy

Healthcare sector design requires trust and clarity. The site uses clean typography, ample white space, and lets the portfolio work speak for itself.

Mobile-Optimized

Responsive design ensures the portfolio and service descriptions work effectively on all devices.

Framer Implementation

Built entirely in Framer, leveraging:

Responsive breakpoints for mobile/tablet/desktop
Smooth scroll animations (subtle, not dramatic)
Image optimization for fast loading
Component-based structure for easy updates

The Solution

A clean and functional, portfolio-focused website that showcases Made for Good's work with prominent healthcare partners (NUS Enterprise, MOH Office for Healthcare Transformation, NUS Heat Resilience Center)

Key Features:

1. Clear Service Offerings
Two primary services presented with straightforward descriptions:

Campaign Brand Design
Graphic Recording

2. Partner Credibility
Prominent display of institutional partnerships (NUS Enterprise, Philip Yeo Innovation Fellows Programme) and healthcare sector clients.

3. Project Showcase
Visual portfolio demonstrating work across primary care, hospital care, and research sectors.

4. Client Testimonials
Testimonials from healthcare executives and professors highlighting design effectiveness.

The Solution

Key Features:

1. Clear Service Offerings
Two primary services presented with straightforward descriptions:

Campaign Brand Design
Graphic Recording

2. Partner Credibility
Prominent display of institutional partnerships (NUS Enterprise, Philip Yeo Innovation Fellows Programme) and healthcare sector clients.

3. Project Showcase
Visual portfolio demonstrating work across primary care, hospital care, and research sectors.

4. Client Testimonials
Testimonials from healthcare executives and professors highlighting design effectiveness.

Screens

Some screens from the project:

The Results

Business Impact:

Peak search volume of 270+ monthly searches during Singapore's medical school admissions cycle (Feb-March 2025)
Outperformed 3 established competitors (NUS MedVerse, Shape your Future, and others) in organic search visibility
Sustained top position throughout the critical admissions period when prospective students and healthcare organizations make decisions