Made For Good Website Design
The new website doubled their Google search traffic and helped Made for Good 2025 become the most-searched education campaign in Singapore.
January - February 2025
Industry
Visual Studio
My Services
UX Design
UI Design
Figma to Framer Development
Made for Good had a single-page PDF-style website that wasn’t doing their work justice. The 2025 campaign was their biggest one yet, but the site felt static, outdated, and hard to manage. They needed something more functional: a proper website that could showcase their story, scale with their team, and feel as intentional as the campaign itself. I was brought in to redesign and rebuild it from scratch in Framer, creating a clean, flexible site that could carry the campaign forward.
The team had an idea of what they wanted, but it was hard for them to explain it clearly. They knew the site needed to feel clean and trustworthy, but the direction wasn’t fully defined. They shared some notes and references, but nothing felt quite right yet. My job was to help them figure it out, and turn those rough ideas into a working site that looked good, felt right, and was easy to manage.
1. Helped the team clarify their direction
Since the brief wasn’t fully defined, I started by showing a few different layout and style options. We explored minimalist grids, soft editorial styles, and slightly playful directions. This helped the team figure out what felt right. Once we aligned on tone, the rest moved faster.
2. Built the site in Framer for flexibility
I designed and developed everything directly in Framer. Each section was made as a component, so the team could update content or reuse layouts later without needing a redesign. It also made the handoff easier, they could manage the site themselves after launch.
3. Designed the site to showcase their work and highlight their impact
The goal wasn’t just to make a nice-looking website — it needed to represent them properly. I focused on layouts that gave their content space to breathe, and sections that made it easy to tell their story. Every decision was about helping them show the value of what they do.
The new website helped Made for Good 2025 double their Google search traffic and become the most-searched education campaign in Singapore in 2025. It gave them a proper platform to tell their story, highlight their impact, and finally reflect the quality of work they’d been doing behind the scenes. The team now has a flexible site they can manage and expand without needing extra design or dev help.
